[{"@context":"http:\/\/schema.org\/","@type":"Article","@id":"https:\/\/sevgilibebek.com\/iyi-ki-annem-calisiyor\/#Article","mainEntityOfPage":"https:\/\/sevgilibebek.com\/iyi-ki-annem-calisiyor\/","headline":"\u0130yi Ki Annem \u00c7al\u0131\u015f\u0131yor","name":"\u0130yi Ki Annem \u00c7al\u0131\u015f\u0131yor","description":"KAG\u0130DER #\u0130yikiAnnemCalisiyor adl\u0131 bir fark\u0131ndal\u0131k kampanyas\u0131 ba\u015flatt\u0131. Ayr\u0131ca \u2018\u00c7al\u0131\u015fan Annelerin \u0130\u015fe D\u00f6n\u00fc\u015f\u00fc\u2019 ad\u0131nda bir ara\u015ft\u0131rmalar\u0131 da mevcut. Bu ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na g\u00f6re, \u00e7al\u0131\u015fan annelerin hem e\u015fleri, hem \u00e7ocuklar\u0131, hem de kendileri \u2018\u0130yi ki\u2019 diyor. Zaten #\u0130yikiAnnemCalisiyor<a class=\"moretag\" href=\"https:\/\/sevgilibebek.com\/iyi-ki-annem-calisiyor\/\"> Devam\u0131n\u0131 oku&hellip;<\/a>","datePublished":"2022-10-17","dateModified":"2022-10-17","author":{"@type":"Person","@id":"https:\/\/sevgilibebek.com\/author\/nurolcay\/#Person","name":"Fatma Nur Olcay","url":"https:\/\/sevgilibebek.com\/author\/nurolcay\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fd49f668f460136f629e7a2366df51a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fd49f668f460136f629e7a2366df51a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Sevgili Bebek","logo":{"@type":"ImageObject","@id":"https:\/\/sevgilibebek.com\/wp-content\/uploads\/2017\/06\/cropped-sbikon.jpg","url":"https:\/\/sevgilibebek.com\/wp-content\/uploads\/2017\/06\/cropped-sbikon.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/sevgilibebek.com\/wp-content\/uploads\/2018\/03\/\u0130yiKiAnnem\u00c7al\u0131\u015f\u0131yor.jpg","url":"https:\/\/sevgilibebek.com\/wp-content\/uploads\/2018\/03\/\u0130yiKiAnnem\u00c7al\u0131\u015f\u0131yor.jpg","height":667,"width":1000},"url":"https:\/\/sevgilibebek.com\/iyi-ki-annem-calisiyor\/","about":["Ebeveyn &amp; Aile"],"wordCount":667,"keywords":["\u00c7al\u0131\u015fan anneler ara\u015ft\u0131rmas\u0131","\u00c7al\u0131\u015fan anneler program\u0131","\u0130yi ki annem \u00e7al\u0131\u015f\u0131yor","\u0130yikiannem\u00e7al\u0131\u015f\u0131yor","KAG\u0130DER"],"articleBody":"KAG\u0130DER #\u0130yikiAnnemCalisiyor adl\u0131 bir fark\u0131ndal\u0131k kampanyas\u0131 ba\u015flatt\u0131. Ayr\u0131ca \u2018\u00c7al\u0131\u015fan Annelerin \u0130\u015fe D\u00f6n\u00fc\u015f\u00fc\u2019 ad\u0131nda bir ara\u015ft\u0131rmalar\u0131 da mevcut. Bu ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na g\u00f6re, \u00e7al\u0131\u015fan annelerin hem e\u015fleri, hem \u00e7ocuklar\u0131, hem de kendileri \u2018\u0130yi ki\u2019 diyor. Zaten #\u0130yikiAnnemCalisiyor projesine ismini veren de bu \u2018\u0130yi ki\u2019\u2019ler.Peki hangi sebeplerden dolay\u0131 annelerin \u00e7al\u0131\u015fmas\u0131na \u2018\u0130yi ki\u2019 denilmi\u015f;E\u015fi \u00e7al\u0131\u015fmayan babalar\u0131n %70\u2019i \u00f6zellikle k\u0131z \u00e7ocuklar\u0131n\u0131n ileride i\u015f hayat\u0131na girmesinde annelerinin b\u00fcy\u00fck rol oynad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.\u0130\u015ften ayr\u0131lan annelerin %70\u2019i i\u015fi b\u0131rakt\u0131ktan sonra sosyal \u00e7evrelerinin azald\u0131\u011f\u0131n\u0131 belirtiyor.\u0130\u015fe d\u00f6nen annelerin %84\u2019\u00fc i\u015f hayat\u0131n\u0131n getirdi\u011fi sosyal stat\u00fc sayesinde kendilerini daha g\u00fc\u00e7l\u00fc hissettiklerini s\u00f6yl\u00fcyor.\u0130\u015ften ayr\u0131lan annelerin %60\u2019\u0131 \u00e7al\u0131\u015fmay\u0131 \u00f6zl\u00fcyor ve hem kendilerine hem de \u00e7ocuklar\u0131na yeterince zaman ay\u0131ramad\u0131klar\u0131n\u0131 belirtiyor.E\u015fi i\u015fe d\u00f6nen babalar\u0131n %87\u2019si \u00e7ocuklar\u0131n\u0131n sosyal ve ki\u015fisel geli\u015fimleri i\u00e7in, \u00e7al\u0131\u015fan annenin daha fazla imkan sunabildi\u011fini s\u00f6yl\u00fcyor.\u0130yi ki Annem \u00c7al\u0131\u015f\u0131yor kampanyas\u0131, bug\u00fcne kadar toplam 7 milyon ki\u015fiye ula\u015fm\u0131\u015f. KAG\u0130DER ve Danone\u2019nin \u00e7al\u0131\u015fan anneleri i\u015f hayat\u0131na kazand\u0131rmak i\u00e7in yapt\u0131\u011f\u0131 bir di\u011fer proje ise \u00a0#SutOdasiLuksDegilIhtiyactir\u00a0projesidir. Bu proje ile T\u00fcrkiye\u2019deki i\u015fyerlerinde %9 olan s\u00fct odas\u0131 oran\u0131n\u0131n artt\u0131r\u0131lmas\u0131 hedefleniyor.\u00a0\u2018\u00c7al\u0131\u015fan Anneler Program\u0131\u2019IPSOS ile 2015 y\u0131l\u0131nda ger\u00e7ekle\u015ftirilen \u00c7al\u0131\u015fan Anneler Ara\u015ft\u0131rmas\u0131, kad\u0131nlar\u0131n anne olduktan sora da i\u015f hayatlar\u0131na devam edebilmeleri i\u00e7in, deste\u011fe ihtiya\u00e7 duyduklar\u0131n\u0131 ve T\u00fcrkiye\u2019deki t\u00fcm \u015firketlerin yaln\u0131zca %9\u2019unda s\u00fct odas\u0131 bulundu\u011funu ortaya koydu.Danone global seviyede HeForShe imzac\u0131s\u0131 olarak Anne Baba Dostu politikalara \u00f6nc\u00fcl\u00fck etmektedir. Marka ayn\u0131 zamanda T\u00fcrkiye\u2019de anne baba dostu uygulamalar\u0131n da \u00f6nc\u00fcs\u00fcd\u00fcr.\u0130\u015f hayat\u0131ndaki kad\u0131n-erkek e\u015fitli\u011fini sa\u011flamak i\u00e7in y\u00fcr\u00fct\u00fclen t\u00fcm projeler \u00c7al\u0131\u015fan Anneler Program\u0131 \u00e7at\u0131s\u0131 alt\u0131nda birle\u015fti.Fark\u0131ndal\u0131k yaratmak i\u00e7in Danone ve grup \u015firketlerinde \u2018Anne Baba Dostu Uygulamalar\u2019 ger\u00e7ekle\u015ftirildi.\u00c7al\u0131\u015fan Anneler Ara\u015ft\u0131rmas\u0131\u2019ndan \u00e7\u0131kan baz\u0131 ilgi \u00e7ekici sonu\u00e7lar ise;\u00c7al\u0131\u015fan anneler, bebekleri do\u011fduktan sonra i\u015fi b\u0131rakt\u0131klar\u0131nda ilk olarak rahatlama hissettiklerini belirtiyorlar. \u00c7al\u0131\u015fmayarak hem bebeklerine hem de kendilerine daha fazla zaman ay\u0131rabileceklerini d\u00fc\u015f\u00fcnd\u00fcklerini s\u00f6yl\u00fcyorlar. Ancak zamanla ev i\u00e7indeki hayatlar\u0131n\u0131n k\u0131s\u0131r d\u00f6ng\u00fcs\u00fcn\u00fcn yorucu oldu\u011funu dile getiriyorlar.Bebekten sonra \u00e7al\u0131\u015fan ve hayatlar\u0131 planl\u0131 olan bu kad\u0131nlar, ev i\u015fleri i\u00e7inde kayboluyor ve hayal ettikleri ya\u015fam\u0131 ne \u00e7ocuklar\u0131yla ne de e\u015fleri ile ya\u015fayam\u0131yorlar.Ara\u015ft\u0131rma g\u00f6steriyor ki, \u00e7al\u0131\u015fan annelerin \u00e7ocuklar\u0131 \u00fczerinde de olumlu etkileri var. Bunlar;\u00c7al\u0131\u015fan annelerin %85\u2019i kendilerinin \u00e7al\u0131\u015f\u0131yor olmas\u0131n\u0131n, \u00e7ocuklar\u0131n\u0131n kad\u0131n erkek e\u015fitli\u011fi alg\u0131s\u0131 i\u00e7in \u00f6nemli oldu\u011funu belirtiyor.\u00c7al\u0131\u015fan annelerin %89\u2019u \u00e7ocuklar\u0131n\u0131n daha kolay kendi ayaklar\u0131 \u00fczerinde durdu\u011funu beliriyor.\u00c7al\u0131\u015fan annelerin %83\u2019\u00fc \u00e7ocuklar\u0131n\u0131n okula gitmeye daha kolay motive oldu\u011funu belirtiyor. \u00c7al\u0131\u015fan annelerin \u00e7ocuklar\u0131 gelece\u011fe y\u00f6nelik planlar yapma ve kariyer sahibi olma konular\u0131nda daha hevesli oluyor ve akademik ba\u015far\u0131lar\u0131 da daha y\u00fcksek oluyor.\u201c\u0130yi ki Annem \u00c7al\u0131\u015f\u0131yor Fark\u0131ndal\u0131k Kampanyas\u0131\u201d ileYaz\u0131l\u0131 ve g\u00f6rsel bas\u0131nda konuya yer verilerek fark\u0131ndal\u0131\u011f\u0131n artt\u0131r\u0131lmas\u0131 planlan\u0131yor.Danone ve KAG\u0130DER siteleri \u00fczerinden annelerin haklar\u0131 yay\u0131nlanarak, annelerin bilgilendirilmesi hedefleniyor.&nbsp;Kaynak:\u00a0www.internetanneleri.com\u0130lk Yay\u0131n Tarihi: 6 Mart 2018 @ 16:41"},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/sevgilibebek.com\/#breadcrumbitem","name":"Sevgili Bebek"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/sevgilibebek.com\/iyi-ki-annem-calisiyor\/#breadcrumbitem","name":"\u0130yi Ki Annem \u00c7al\u0131\u015f\u0131yor"}}]}]